Global update and digital transformation of the Intel brand.

As Associate Creative Director at PublicisSapient, I led the digital brand adoption and visual transformation for Intel’s global web ecosystem. Partnering with branding agency VMLY&R, Publicis was tasked with translating Intel’s updated brand identity into a unified, accessible digital experience.

Utilizing atomic design principles, I established a comprehensive design system, component library, and responsive templates. I collaborated closely with our internal designers, engineering, and client stakeholder teams to overhaul core digital properties, including Intel’s main site, Download Center, ARK, Partners, Communities and MyIntel.

To simplify Intel's vast offerings, we redesigned sitewide navigation, overhauled the search experience, modernized product catalog templates, and refreshed community forums. Accessibility was integrated into every component from the ground up. The result was a modernized, cohesive digital presence that brought speed, simplicity, and design consistency to Intel's enterprise and consumer users.